A Better Footprint - Fair Trade Blog
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Break a World Record with Us! FREE Fair Trade coffee on May 10th!

(Green Bay, WI) A Better Footprint (1228 Main Street Suite #1) will participate in World Fair Trade Day by joining others around the country in an attempt to set the world record for the biggest ever Fair Trade coffee break by providing FREE coffee at their store on Saturday, May 10, 2008 from 12:00 pm-4:00 pm. Fair Trade coffee guarantees a fair price for farmers and artisans, a better future for the planet, and a tastier, higher quality product for coffee drinkers. The Fair Trade coffee breaks are to be held simultaneously around the country, at 2:00 pm central time. To officially participate in the record breaking attempt, visit A Better Footprint to take a free coffee break and sign the official ledger.

People around the country from Boston to Boulder and Milwaukee to San Francisco will stage a “Fair Trade Coffee Break” on May 10, World Fair Trade Day. The Fair Trade coffee breaks will focus on the benefits of Fair Trade to farmers, consumers, and the environment. A Better Footprint will join with people from 70 countries worldwide to celebrate World Fair Trade Day and highlight the importance and benefits of Fair Trade.

A Better Footprint will have various flavors of free organic coffee available in the café so take a break and enjoy a cup of Fair Trade Coffee. Join in celebrating Fair Trade by visiting A Better Footprint, located at 1228 Main Street in the Olde Town Crossing building, with parking available behind the store.

For further information call founder Miranda Paul at (920)-569-6332, e-mail fairtrade@worldgoodsgb.com or visit www.ABetterFootprint.org. Also visit www.FTRN.org to learn more about Fair Trade and get involved.

Worldgoods Becomes Full Member of U.S. Fair Trade Federation

Over the last couple of months, Worldgoods Fair Trade has been preparing, submitting, and receiving feedback on our business practices during the screening process of becoming a member of the U.S. Fair Trade Federation. After members of the board evaluated Worldgoods as a whole, including checking international and local references, reviewing financial data, and examining all aspects of our company, we're proud to announce that the board's decision was to accept Worldgoods Fair Trade into the U.S. Fair Trade Federation for full and immediate membership.

Our excitement for our artisans, especially those in The Gambia, West Africa, is growing as we realize the exposure and validation will continue to help fulfill our mission as a company. For these Gambian artisans, women, and families, Worldgoods is the first and only U.S. Fair Trade Federation member representing and marketing their goods at this time.

Soon, you'll begin to see the Fair Trade Federation "stamp" or "logo" on some of our printed material, but that doesn't mean we've changed our values or commitment. In fact, it's a promise to continue to work even harder at ensuring every decision we make is one that will help fulfill our mission of economic justice, positive global relationships, and providing assistance to disadvantaged or marginalized people around the world.

To view some of the products that represent the pledge of Fair Trade Federation members, please click here.

From the Global Exchange Website:

Q. What is Fair Trade?

A. Fair trade means that farmers, workers, and artisans: receive a sufficient price under direct long-term contracts, are small-scale producers in democratic co-ops (coffee, cocoa, bananas, fruits, crafts) or workers on larger farms who receive a living wage and can bargain collectively (tea, bananas, fruits), don't use abusive child labor or forced labor, and use ecologically sustainable methods.

Fair Trade products bear the "Fair Trade Certified" label and the "Fair Trade Federation" logo. TransFair USA is the third-party certification agency that places the "Fair Trade Certified" label on coffee, chocolate, cocoa, tea, bananas, and other fruits; and is the USA's affiliate of the Fair Trade Labelling Organizations International. The Fair Trade Federation is an association of businesses that follow Fair Trade principles exclusively.

The presence of the Fair Trade Certified label or Fair Trade Federation logo on a product is the only guarantee that every step from the producer to you has followed international fair trade criteria. For the specific guidelines, see the Fair Trade Labelling Organizations International and the Fair Trade Federation.

To read more Fair Trade Q&A, please visit the Global Exchange Website.

Recycled Patchwork Jacket Stock Arrives

After an almost-sellout of our Fair Trade Jackets from Nepal, we're glad to say that new stock has arrived to replenish this popular fall and winter apparel item!

Made of recycled cotton patches, the leftover pieces from other makings, this cotton hoodie is popular among women of all ages.  Each one is completely unique in color, embroidery, and patches, so you're the only one in the world wearing it.

Because it's an Avatar Fair Trade jacket, a portion of proceeds are funding an orphanage in Nepal.  The photos of these smiling Nepalese orphan children will melt your heart!  It's a real way to "Wrap yourself in the warmth of compassion" this winter.

The price of the jackets is $39.95 and we have them available in the Worldgoods Fair Trade store in size Small, Medium, Large and Extra Large.  We recommend ordering one size bigger in case you plan to layer clothing underneath.  The jacket is machine washable, on cold, and features a zipper on the front.

Thanks for your support of all our Fair Trade items, including clothing, helping artisans lift themselves from poverty!

New Ambassadors Join Worldgoods Team

Worldgoods is excited to announce that Becca Westenberg and Brenda Bednarski are our two newest Worldgoods Fair Trade Ambassadors. 

These two individuals bring sales experience, and enthusiasm for Fair Trade as well as preserving the environment. 

Becca is a college student at the University of Wisconsin-Platteville and will also be serving in the leadership role of Resident Assistant this fall.  If you live in the Platteville area, and would like to Join Becca or support her work and a world of artisans in need, consider hosting a Fair Trade Fiesta!.

Brenda is a highly involved community volunteer and an experienced marketing and salesperson who has a passion for natural beauty and products that consider environment and animals.  She is thrilled to be working with a company that has a noble mission with a global focus. 

If you are interested in joining the Worldgoods team as an Ambassador or as a volunteer, please contact us.

Reuniting with Gambian Students

On my recent trip to Gambia, I was taking a stroll through the bustling market of Brikama and heard my name being called out, or the name I was called when I was a teacher in the Gambia, "Ms. Williams!" "Ms. Williams!"  I looked around but didn't see any students in uniform.

That's when I realized that of course my former students weren't students anymore.  They were supposed to be graduated, off to college or to work.  I turned to see Essa sitting by the side of the road, with a short stack of too-ripe mangos set atop an uneven wooden table.  I went over by him.  "Ms. Williams, do you remember me, it's Essa from Ming Daw" he said.  I did remember him vaguely, but didn't remember much about his family or his grades. 

Did you graduate?  I eventually got to asking, after the long traditional greetings common to Gambia.  "No.  I couldn't finish."  I sensed the struggle in his voice - perhaps it was the money to attend school or perhaps it was too hard without having a solid foundation in English.   Anyway, he was a grown man now selling mangoes now to help ease the burden for his mother.  But there was an undertone in both of our voices as we chatted that hinted at the fact that we both know the mangos are only in season for a few months.

What lies in the future for the many students like Essa who never graduate, for one reason or another?  The cycle will continue as Essa sells mangos one season, perhaps peanuts or mint leaves in another season, just earning enough from garden grown products that sell at razor-thin margins amidst the local and also poor population.

While there are many non-profit, development organizations, and even companies (like Worldgoods) that are providing sustainable opportunities and income for individuals, the cost of school fees, inadequate schools and the traditional mentality that education is a waste of money are obstacles that make our jobs challenging.  I just wanted to share this one story about Essa, as it is all too common of a story for many young men and women in Gambia.

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