Thinking about the number of watchers vs the number of buyers, it reminds of the Sears Catalog (now long ago and far away) I remember grabbing it and laying on the floor looking through it when I was a kid, thinking about all the neat stuff I could buy if I had money. My biggest area was the animal section: buy a raccon for a pet and be totally cool, even better a skunk-descented of course. Then there were the chicks (aka chickens) that maybe you could raise to make money. Of course, I never had enough money to buy a critter but that didn't stop me from looking over and over again-then waiting for the new catalog to see what else they had added. If that catalog had a page view counter or a watcher count-it would have shown a hell of a lot of people looking at the critter pages for that one catalog. However, it would have never shown a order since that was just a dream for me.
So maybe we are helping people dream about things they would buy if the had the extra money to spend. And, even if it doesn't put money in our pockets it does put dreams in someone's heart. And thats a good thing.