I would be interested in discussing the pros and cons of subscribing to a domain as a method to create more traffic to my store. I would like some feedback on how to and what results you have achieved. I see that eBay suggests two sources-- one more expensive/extensive and one basically grants you the name for one year. Has anyone used either one or another source for creating a successful domain and has the cost and the effort be cost effective? Thanks and I appreciate your comments and suggestions.