CABLE - The Key To Knowing What Will Sell on eBayPosted Mar-15-08 12:53:40 PDT A question I get from clients all the time is how do you tell what will sell on eBay. One way to answer this question is to consider the various elements of the word CABLE. Specifically: C stands for collectible. If something is a collectible item such as Lladros, dolls, autographs or advertising memorabilia is is likely to have more appeal than if it is simply an item in an isolated category. A refers to the word antique . It suggests that something that is old is normally better than something vintage or new. B refers to the word branded . In almost every situation an item that has a recognizable brand name will sell much better than products with no brand or those with a name that is not well known. L stands for little. A small item will be more appealing than a large one. Small is defined as something smaller in size than a microwave oven. This is why furniture and appliances are extremely difficult to sell as the shipping of the product becomes a major issue both in terms of logistics and cost. E stands for excellent condition. Except for some products that people understand are likely to come with some problems such as ancient pottery the condition of an item is essential to the success of the sales effort. Even the most valuable item will normally have almost no value if it has damage, as people do not want to purchase damaged merchandise, even at bargain prices. So that is the key to determining whether an item is likely to sell think CABLE.
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