| Most Recent Posts Ebay Digital Download Pages - Make Yours Sell!Posted Mar-18-08 03:07:19 PDT Updated Mar-18-08 03:08:44 PDT
Ok today I'd like to talk about your Ebay downloads, more specifically
your download pages and why you must optimize them properly for maximum
profits.
I've seen many Ebay sellers that just provide a link straight to their
ebook zip file. This is WRONG. You need to create a page that your customers can download their purchase from. That way you can add upsells or a mailing list sign up form or Adsense adverts or even Clickbank products related to their original purchase. Better still you should have ALL those things or at least one or two. If you are selling your products at $1 then your profit margins are really small and you will soon become disillusioned. If you have a download page with higher priced items on it it will help increase those margins and make trading on Ebay a better, more profitable experience. Lets have a look at one of my download pages: http://www.djrichardfenn.co.uk/dlg/download.php?r=manualblogtest&p=42. Now I use DLGuard to handle my Ebay downloads but the principals of the page will be the same. At the top of the page I have a graphic thanking the customer for their purchase. The customers details on the left hand side are inserted by DLGuard automatically so that part would not be relevant to you if you don't use it. It also asks the customer to checkout the special offer I have for them. The next part of the page has the download link and below that a link to instructions on how to download the product just in case someone is not sure on how to do it. Remember to make it as easy as possible for your customer to download their purchase. Below that is the special offer. On this particular download page it is for my free 26 part ecourse on how to create a best selling ebook. You'll see that the customers name and email is already inserted into the form (another feature of DLGuard). All they have to do is click the 'Send FREE Ecourse' button to join my list. Just below the sign up form you'll see a link that says 'Powered by AWeber'. This is my affiliate link to AWeber. If someone clicks that link and goes through to AWeber and signs up for an autoresponder account I will get a commission for it. Then below the sign up form are some Adsense ads. If someone clicks on these I get a small amount in commission too. Yes it may only be a few cents a click but as the Tesco's TV advert says 'every little helps' and it increases the amount of profit I'm making on my Ebay listings. Lets look at another download page: http://www.djrichardfenn.co.uk/dlg/download.php?r=manualblogtest2&p=282 This one is for a World Of Warcraft strategy guide that I purchased with resell rights. It also came with a download page that I've edited with my affiliate (Clickbank) details for the products and added into DLGuard. Lets look at a few screenshots just to show you these things work: 1. My Ebay members folder in Outlook Express for Mon-Fri last week - 23 new members 
2. My AWeber 'new subscriber' emails show me that 12 of those subscribed from my download pages, 5 from my Ebay 'About Me' page and 6 from my blog. I can now market my other products to these new members and generate extra sales that way too. Of course I won't do it straight away because I like to provide lots of value and free stuff first but even in the free emails for my ebook ecourse are links to other products. There are also links to the whole ecourse which can be purchased in the form of an ebook for $7.00 for those who want the whole course straight away. Do people buy it? See the image below: 
3. Below is a screenshot of my Adsense clicks for the download pages. Now I know you maybe thinking 'ohhhhh 61 cents big deal' but not all of my download pages have Adsense on AND they are right at the bottom AFTER my sign up form. If they were in a different place on the page say at the top or down the side then it would be more but it proves people do click them. 
4. Upsells - After someone confirms they wish to subscribe to my mailing list they are transferred to a webpage that thanks them for subscribing and shows them an offer for a collection of ebooks for $17.00. Does anyone purchase this offer? See screenshot below: 
I hope you've found this blog post useful and maybe even inspiring. Most of all I hope you will start doing the same with your Ebay download pages because IT WILL bring you extra profits. If you'd like an ebook showing you how to list digital products on Ebay click here (don't worry it's free). If you'd like a download page template to use for your Ebay sales click here (again this is free). Richard How To FOCUS Yourself Using The Power Of To-Do ListsPosted Mar-03-08 04:07:33 PST Updated Mar-03-08 04:14:07 PST Ok in this post I want to talk about 'focus' and 'to-do lists'. I hope some of you will start using to-do lists because if they help me I'm sure they will help you too. If they do please let me know by leaving a comment below! My Listings ==> http://stores.ebay.co.uk/RLB-Publishing How To Create An eBook Without Any Writing ExperiencePosted Mar-01-08 02:41:57 PST Creating an eBook without any writing experience eBooks have been selling like hot cakes. Interestingly, if you study the eBook market, you would realize that a majority of websites or even individuals who sell eBooks may not be great writers themselves. Professional Writers can be hired at very reasonable costs to write the book. There are writing mentors or coaches out there that will assist you in that part of the process if need be. What's important is for you to bring in a knowledge, passion, or belief in your subject. That's what makes writing sell in the first place. Anyone can be taught how to put the words down; it's what is being said that is important. Alternatively, writing the book yourself, even without prior experience is certainly an option. We would discuss several guidelines and tips for writing an eBook in the next section. Getting Started – The first few steps eBooks deliver complete, instantly available, expert knowledge in a single, easily handled package. Creating an eBook may not require prior experience, but it certainly requires careful planning and considerable groundwork. You create eBooks wanting ongoing, lifelong multiple streams of income. eBooks should be created with the aim of raising your credibility and trust ratings with clients or customers. Selling eBooks comprises of three phases. The first phase involves researching and developing an idea for the book, the second phase involves writing the eBook, and the third phase involves marketing the eBook. Let us try to understand each of these phases in detail. What Works and What Doesn't – Researching Topics The Internet is primarily used to communicate, entertain, educate and research. It is thus no wonder that information-intensive eBooks are the most popular online products at present. How do you decide on a subject for your eBook? The simple answer is research, research, and more research. Your main objective is to write on a subject that has long term appeal. After all, you would like to derive as much profit out of your eBook as possible. It is thus necessary that your subject does not get outdated in a couple of months. The best way to choose a topic is to figure out what people look for. This can be done by analyzing top searches at Search Engines. Many search engines as well as other popular portals such as Search Terms keep a track of the most popular searches over a period. Besides, there are many other tools such the Keyword Live Software from Analog X that monitors top search terms at major Search Engines. You could use these lists to figure out the most popular subjects. The next step is to carefully analyze some of the most popular subjects. You can use popular keyword search tools such as WordTracker to determine popular search terms similar or relevant to the one’s you have listed. This will give you a much more specific and focused list to work from. However, deciding to write an eBook based on a popular search term may not be a very smart idea. The key is to establish the exact need of people. There may be many eBooks that target the same subject. However, most of them would probably be devoid of some aspect of the subject. Unless your eBook fills this void, it would not be a success. Creating the eBook without any writing experience is not difficult. With a little bit of research and learning you can create an eBook that is workable. The toughest part is to get hold of a killer idea. After all, eBooks are all about ideas – the better your idea, the higher your sales. Let us now look at some of the other strategies to generate ideas. Best Selling Books to write and sell Print books can be written into eBooks. This certainly does not mean that you copy the print book and write it into an eBook. However, popular print books can often provide good ideas for an eBook. Browsing through your local book store or library may help. It may also be a good idea to check out the best-selling non fiction books every week. Go to Amazon.com and see what books are available on various topics. See how they rank - the higher the rank, the more demand there is for that type of information. Then go to Google.com and see how many web sites there are with free information about that topic. Don't get discouraged if there are a great many -- often people would prefer an eBook they can read off-line, even if it costs a few dollars, rather then spending hours reading on-line. Cashing in on other people’s ideas We touched this issue in the earlier section. You should always research the Internet to determine what eBooks sell the most. A particular topic may cater to a huge audience. There may be instances when you stumble upon an eBook that seems to be very interesting but has not sold enough due to poor marketing. Cashing in on such eBooks can skyrocket your income. Message Boards and Discussion Forums Online Message Boards and Discussion Forums are places people generally visit when they have a problem and need solutions. This is exactly what you want your eBook to address. Join public discussion forums and message boards and note various kinds of issues people have. This would give you a better idea of what kind of information people want. List out all the problems and try to develop a broad idea that addresses most of the concerns. Also, newsgroups as well as ezines may be a good source for ideas. Brainstorm Take your general topic and brainstorm around it. Turn off the critical part of you mind for a moment, and just note down everything that comes to mind in association with that topic. Don't judge these initial ideas yet, but let them flow freely. No one will see these but you; they are fodder for further research, not refined search proposals. Take this list of general ideas and go through them one by one with a critical eye. Evaluate their merit as possible subjects for your book. Consider related ideas or concepts. Develop three or four ideas that hold potential as eBook topics. Brainstorming is the activity that's going to yank that eBook idea right out of you so respect this step and do it right. A good brainstorming session can literally produce hundreds of good ideas. Writing Instructional eBooks One of the most popular formats for eBooks are instructional formats. These are eBooks that give readers a step-by-step logical approach to accomplish a task. With so much information available on the Internet, organizing this information to solve a problem has become a major issue. People have started paying for books that tell them exactly how to go about achieving a certain task. For instance, an eBook that lists a logical roadmap on how to buy or rent a home would sell much more than an eBook that simply lists a few tips for buying a home. People look for a quick solution. Instructional eBooks provide just that! List all your ideas You do not need a long list of ideas to start writing eBooks. A simple list of around 5 to 10 ideas would suffice. Mark out each of the topics that you feel passionate about or have some knowledge in. Shortlist a few ideas and research the web for any resources you may find on these subjects. Weigh the competition you may have for each of these ideas. Combine all of the above mentioned factors and single out ideas that you feel are most likely to succeed. A few ideas to start with Here are some ideas that can serve as good eBook topics Internet Marketing Successful Search Engine Tactics How to become a successful Real Estate Investor Raising healthy children Crafts for kids Lifestyles for a healthy heart Complete guide to setting up a home office Mastering the Stock Market Landscaping made easy How to write a Novel Building your own home fitness gym ********************************************** Read More By Visiting My About Me Page ==> Click Here To Visit My About Me Page ********************************************** eBooks will play a very important role in Internet Marketing over the next few yearsPosted Mar-01-08 02:05:51 PST Updated Mar-01-08 02:42:28 PST eBooks will play a very important role in Internet Marketing over the next few years, no matter what the product or service offered by a company is. How can your business benefit from the eBook direction especially in terms of Internet Marketing? Read on to find out. Benefits of publishing your own eBook eBooks offer a myriad of advantages to the Internet Marketer. A good idea for an eBook can explode your income. The best thing about publishing your own eBook is that not only can you earn a steady income by selling the eBook but you can also market all of your other products through the same eBook. The primary reason why anyone would create and publish their own eBook is to make money. eBooks that are informative and focused sell very well. If the eBook’s subject has a market, people would be willing to buy it. One of the major benefits of selling eBooks is that anyone without any sort of prior experience could create a book and with proper marketing strategies, build a huge customer base. The key is building credibility with your eBooks. Once this is done, it would be very easy to make new as well as follow up sales. eBooks can lead to a variety of other opportunities for your business. eBooks also serve as great marketing tools. They can be used to attract customers for your other products or services. Getting published is easier The costs involved in traditional publishing are high and publishers are extremely selective. Therefore, the percentage of authors that eventually succeed in getting their works published is extremely low. Electronic publishing has removed much of the risk and costs attached to print publishing. The result being a far greater percentage of would be authors are now getting published. Low Cost … High Margin Once again, because the costs of electronic publishing are significantly low, an author can expect to receive a higher percentage of the income derived from the sale of an ebook. In fact, should authors decide to pay for the creation of their ebook up front and distribute the work themselves, they get to keep all the profits. eBooks have a profit margin of almost 100%. This is enormous. This is aided by the fact that eBooks eliminate shipping and inventory costs. You can update the sell the same eBook for years and derive income out of it. The cost for revising an eBook is minimal. Besides, creating an eBook does not require any technical knowledge. Anyone can create and market it. Third party publishers are more author-friendly Authors who opt for third part publishing and creation are granted far greater room for discussion regarding the contract between the third party and themselves. Aspects such as electronic publishing and print rights, duration of contract, royalties, design input, advertising, marketing and distribution etc. are negotiated to the mutual benefit of both parties. Authors are encouraged to be involved with the creation of their ebook to ensure that the final product meets their expectations. An eBook can be completed and published fast It can take anything up to two years for an accepted manuscript to go to print and reach the bookstores with a conventional publisher. eBooks can be published and up for sale within a few weeks. Self-publishers can be selling their ebook within weeks. eBooks can be enhanced with Multimedia eBooks have a decisive edge because it can include a variety of multimedia elements that will enhance the reading experience. Multimedia enhancements, such as animation, graphics, expandable photos, audio, short video clips, music, magnify font size and interactive navigational links are bonus features that elevate the electronic publication into a class on its own. Authors can use these elements to illustrate the textual content more effectively Varied packaging and distribution formats The eBook can be packaged and distributed in more than one format. It can be packaged on CD-ROMs. eBooks are easily duplicated on any format and can be produced on demand. Most eBooks do not require any sort of packaging. There are two other methods of packaging and distribution that are most popular. The physical packaging and distribution costs are next to zero. The first method is via e-mail. Your electronic book, which is saved on your computer, is forwarded to the purchaser as an attachment to an e-mail addressed to him, after payment has been secured. Cost to you is zero to send the e-mail. The second method is achieved by uploading the ebook to your website from where it can be downloaded by anyone who has made the appropriate payment arrangements. Besides, there is no cost for reproducing eBooks. Marketing and advertising There are many opportunities available to advertise and market your e-book. The Internet has opened hundreds of doors to previously unpublished authors. You can now tap into the enormous world-wide market via the Internet. Best of all, is that you will have the exclusive rights to market your e-book and people can only buy it from you. Alternatively, you could also enter into an agreement with another publisher regarding distribution of your ebook. ********************************************** The Above Blog Post Is Part Of My Free 26 Part E-course Get the whole e-course right now. ==> Grab It Now From My About Me Page ********************************************** Just what the heck are ebooks?Posted Jun-11-07 03:26:48 PDT What Are Ebooks? Ebooks are, according to Wikipedia the free online encyclopedia . . . "An ebook is an electronic (or digital) version of a book. The term is used ambiguously to refer to either an individual work in a digital format, or a hardware device used to read books in digital format. Some users deprecate the second meaning in favour of the more precise "ebook device." The term e-text is often used synonymously with the term ebook, and is also used for the more limited case of data in ASCII text format, while the more general [ebooks] can be in a specialized (and, at times, proprietary) file format. An exception to this rule is the academic e-text, which commonly includes components such as facsimile images, apparatus criticus, and scholarly commentary on the work from one or more editors specially qualified to edit the author or work in question". Ebooks have certain abilities and qualities that other mediums do not possess. For example, ebooks are extremely easy to produce, and their production cost is inexpensive. Just think about it: You don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a good concept, the ability to write it or to hire a writer, and the right software. The Formats Available There are many formats available for ebooks however I am going to concentrate on the main ones you'll find. PDF - Portable Document Format A file format created by Adobe Systems, initially to provide a standard form for storing and editing printed publishable documents. Because documents in .pdf format can easily be seen and printed by users on a variety of computer and platform types, they are very common on the World Wide Web. EXE - ExeBook - Published as an .exe ExeBook is a compiler that produces an ebook file that, when executed, produces a simulated book onscreen, complete with page texture. The etext is encrypted as graphic images so that automatic text copying is very difficult. The fear of exe files picking up viruses, however, is hampering its acceptance. DOC - Word Document This is Microsoft Word's format. It can be opened by Word, Wordpad and Notepad (you may not view any images in the last two though). Can also be opened using programs like OpenOffice. TXT - A simple text file format Use Wordpad or Notepad or any simple text editor to read. SWF - Shockwave Flash File These files require the MACROMEDIA FLASH Player to be installed on your computer. You can download it FREE from www.macromedia.com. Hyper Text Markup Language - Commonly known as HTML HTML is the markup language used for most web pages. eBooks using HTML can be read using a standard browser (e.g., Mozilla, Firefox, or Microsoft Internet Explorer), with no need for special equipment. DesktopAuthor - Published as an .exe and .dnl DesktopAuthor is an electronic publishing suite that allows creation of digital web books with virtual turning pages. Digital web books of any epublication type can be written in this format, including ebrochures, ebooks, digital photo albums, ecards, digital diaries, online resumes, quizzes, exams, tests, forms and surveys. DesktopAuthor packages the ebook into a ".dnl" or ".exe" book. Each can be a single, plain stand-alone executable file which does not require any other programs to view it. DNL files can be viewed inside a web browser or stand-alone via the DNL Reader. |
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