Blog Consulting- how a blog can help my business

Every week, people ask me, "how can a blog help my business?

Blogging is a way to communicate to your audience on a personal, one-on-one level. The feedback that a company can receive via a blog is tremendous and invaluable. PLUS, A BLOG IS 10 times MORE LIKELY TO SHOW UP IN A SEARCH, BEFORE A WEBSITE. A BUSINESS CAN HAVE A FAR GREATER CHANCE ENDING UP ON GOOGLE’S PAGE 1 WITH THEIR BLOG, THAN WITH THEIR WEBSITE.

Business owners sometimes establish blogs alongside their existing Web sites, but blogs can also substitute for Web sites, says author and blogger Patricia Gundry. "A blog will give you a Web presence that is much more reader- and user-friendly than any ordinary Web site can be. It will also be much less expensive for you to create and maintain," she says. "It will do almost everything a regular Web site can do, and more, and one of the best things is that it can create a more personal relationship with your customer."