USING KEYWORDS TO DRIVE TRAFFIC

Everyone should have a few key words, that are the words people are searching for,
that will lead them to your site. Hopefully, at least one or two of those words are in
your URL. At the very least, you need to be using those words as often as possible
in the titles to your post.

Two important things to keep in mind

1. A lot of bloggers worry about whether their blogs are search engine friendly. i.e.whether they will get indexed by search engines and get the high rankings that so many bloggers boast of.

Use your primary key phrase in your blog header tags and the title of your postsIf your primary key phrase is "business blogging" make sure that the word business, or blogging, or both, appear in your blog headers as well as the title of each of your posts.

Most blogging software will take the keywords in your post title and put them into the
file name of the permalink posts it creates.

For example, if you have a blog on Blogger.com and title your post "Search Engine Optimization For Blogs", Blogger will automatically create a page with your post and name the file "search-engine-optimization-for-blogs.html" or  something similar.