Comic Book Variants

U know, I saw the same thing happen with sports cards; companies saturate the market with SOOO MANY 'special', cards that none of them are truly special anymore!

And with comic books, Marvel is notorious for making so many friggin Variant covers, who cares anymore?! The bum thing about variant covers is that its the EXACT SAME issue on the inside! Its just a cover, for crying out loud! Nothing special really.

CASE IN POINT: Ultimate Spiderman #104. Ok, this was whack. A Variant mock cover of another Variant cover! How lame can it get?!!!  Marvel, Dynamic Forces and Wizard World all teamed up and offered issues of #104 with a White variant mock of the super-collectible Ultimate Spiderman #1 white variant - did I lose u yet?
So in an effort to milk more money from the marketplace, they offered a 'fake' variant of another variant! But unlike #1, issue #104, the actual book wasn't anything special!

the icing on the cake: They wanted $150 for this 'mock' variant! WTHell?!

MY POINT: A cool cover is just that; a cool COVER. I think comic book companies should focus more on good books and less on marketing gimmicks.