eBay Live 2007 - Marketing...it's all about YOU

Howdy eBayers,

We are 1 month and 1 week away from eBay Live Boston – 2007!!  I cannot wait.  I have been to every single eBay Live so far, and they just keep getting better and better.  This one is going to be insane!!  (Next years will be phenomenal too…especially since a rather handsome bird fessed up as to where it was being held in 2008…and no I am not telling you – lol.  You get to learn at the gala like everyone else!)  But, I will fill you in every Sunday on other tips, tricks and secrets for going to Live this year…let’s get started.

Since we are just 5 weeks away, I wanted to get you started on things you might need to purchase well in advance of your trip to take with you.  And, we are going to start with marketing materials.

Probably one of THE most important things you can do at Live, besides learn, learn, learn…is to network with the amazing group of eBayers (there will be over 15,000!!).  These people turn into incredible buyers, networkers, investors, think tanks, and fabulous friends.  You have heard me say a million times at least, ‘who are you going to be on eBay’.  Well, now ‘who are you going to be at eBay Live?’  Branding YOU and your business is one of the smartest things you can do at Live.  I am always amused at people wearing t-shirts and jeans.  Where is your business name, where is your URL, where is the tv & press?  Nowhere close to you because you aren’t standing out.  The press swarms eBay Live and the more outlandish you can be, the more you & your business are going to end up in the papers, on radio & tv, and podcasts.  Put your website on your shirt, make matching outfits for you & your s.o. in your company colors, add your logo to a baseball cap (bonus points if it a Red Sox one).  The bigger, brighter, and more sparkly – the better.  Some ideas on where to have your garments customized:

eBay – well, duh!!  They have amazing products including zip-up jackets, t-shirts, caps, totes, and even a onesie for the wee one.

Costco- head to your local Costco and check out the TON of personalization products they have!!

Bling Baby Bling – if you know me, you know why this is here - lol

Now, how many other things can you conjure up to use for marketing?  Can you bring samples of your products?  Short e-books about your business?  Stickers?  Think about what will be there…everyone will have on a lanyard…is there something you can do to market yourself on these?  I ordered pins last year and everyone loved them.  I worked with John Stamper at www.custommedals.com   Great prices, fabulous product…but can take a bit to get done...order soon!

Get into the heads of the person you are trying to attract…what would they want from you so they wouldn’t forget you?

Don’t forget the standard business cards (which fit perfectly into the lanyard pouches), postcards and other ‘freebies’.

Some other things to think about ordering early:

Passport – for our outside of America eBayers (welcome to the US!)

Travel electronics gear – extra charges, plane chargers, laptop cables…

Eforcity – one of my favorites!!

Electronics deals on eBay

Luggage – probably want to also bring a backpack, not sure what I would do without mine

Free Shipping at Luggage Guy & up to 75% off!!

Free Shipping at eBags

Luggage deals on eBay

Don’t forget the TSA locks – love these! – get a few of these as you will want them on every single bag you check.  These are the only legal locks you can get away with.

Backpack deals on eBay

If you are traveling with kids – I want the Hello Kitty travel case

And…if you are traveling with your pet – sorry, Winston can’t make it this year.

Coming up next week – I reveal who we have booked for “eBay Live Success Week” June 2-8 on the Online Success Institute.  Definitely some Rock Stars of eBay are going to be showing up!!

Blessings,

Janelle