I went to an auction conducted by a father & son from WPB. When items weren't getting bids - or bids they wanted - they would rant & rave until finally one of them screamed "It's not where it starts but where it ends!" Excellent true auction strategy. I start almost all of my auctions at a low starting entry bid and let the ebay market drive the final price. As a seller, it's a gamble that I've found something that will generate interest from the ebay community. Sometimes I take a loss but the majority of the time, I'm able to turn a profit or at the very least cover my ebay costs.