It is our intention to allow links to your store or items you are selling on eBay from within your eBay Blog. For example, this allows you to blog about baseball cards in general and link to specific instances of those cards from within your blog. However, since auctions have a limited lifespan and blog entries stay around until you delete them; it is generally not going to be in a seller’s best interest to simply repeat the auction listing in your blog.  Item listings are already optimized for search engines and reposting the same content is not an effective strategy for increasing your sales and credibility within the community.  The most effective strategy is to use your blog to describe context for an item such as the history of the item (who owned it, why it is rare, how to choose the best MP3 player for your needs, etc.) or give background on collecting the item that would not otherwise be appropriate for an item listing. All of these things will have lasting value far beyond the end of your auction and build your respect and credibility within the community.

Likewise, you may link from an item listing to your Blog home page or a specific Blog entry, even if the Blog doesn’t specifically relate to the item listed.  To use the baseball card example from above, you if you generally blog about baseball cards or sports collectables you may want to include a link to your blog or a blog entry in your listings so that buyers know that you are knowledgeable about what you are selling even if you aren’t blogging about the exact item being described...

Our intent with the linking policies is to enable everyone to use blogs as another way communicate who they are and what they know.

Members may publish the same content in different content areas of the site (Blogs, Reviews and Guides, etc.) but members should not publish identical content in the same content area (publishing the same Guide more than once, posting the same content in multiple threads on the discussion boards)...

Members are welcome to share the content they write in different forums. This may be helpful as not everyone will navigate the site the same way and so one member may find a Review or Guide but not find a particular blog entry on a topic where another would find a blog entry but not the Review or Guide. It is not desirable or helpful to the community to allow the same content to be posted in the same content area—for example reposting the same content in a discussion board.