We are wondering, what constitutes a truly unique Afro-urban style? Where is Afro-fused wear in relation to urban gear? What is now called urban wear has for some reason become associated with the other confusing term gangster fashion. If this is truly the one and the same, then is gangster fashion nothing else but guns and crime, or what is popularly called street life/thug life? Alot of terms have been used to discribe hip hop fashion by those that want to curve their own unique identity for their sytles.

To us, Afro Fusion is hip hop fashion, but more biased on what we call consious clothing. we fused what we are African, with what we have learned thoughout our everyday experiences and the environment that we leave. We fuse anything that has influenced our Africanism to our stly; punk, rock, western culture, conflicts, thoughts etc., to truly relay what has shaped us as a people. When i say people, am talking in terms of the greater human race.

When we show images of violence, conflight, pain, death etc on our products, it is not to gratify the act as is common with the present "gangster" ID, but rather to create awearness, a purposeful consciousness of events, evils and inhumanity of our spirits, with the sole intention to create solutions and take action to resolve these.

We llok at ourselves as agents of change, tasked with identifying and highlighting that which is among us, the good and the bad, to create change or celebrate the positive. Afro fusion, is very thing African and every that is not African. It is acceptance of the true differneces and influences in each one of us.

We refuse to be ethnic, stamped with afrocentrism, but we do accept that we are what we are and more. Are we Hip enough to be considered "hip hop", are we raw enough to be considered "gangster" are we high-end enough to be considered "couture"?

In the larger scheme of fashion, where will we be classified?