Male fashion...it needs more cowbell.

Male Fashion....still ever the great oxymoron. What is happening to men´s fashionwear? Forever flaying around waiting for someone to scrape it off the floor and do something mildly interesting with it.

Investing into male apparel must be tantamount to buying shares into a jazz club.....you still may have one million dollars in the bank but you started off with ten million. For me the epitamy of conservative drab surely has to be the current range of active wear and surf clothing. Forget both the terms active and surf, the target market is now the generic male anywhere from young - 50 yrs of age, hence the no-attitude in color range and design; if you can´t snag a color blind 20 year old, then let's hedge the bets and go after a non descript dresser the other side of 40. Active-wear, the clothing choice for men just before they pass away from old age....now there´s a concept.

Unfortunately, it doesn't stop at Active -Surf clothing; trying to find interesting male clothing in any catagory is like ridding a fever.....the only prescription is more cowbell!