FURBIT THE FURRY AMPHIBIAN added to the store

Optimum Furbit ~ Frog Popper ~ Natural Frog

In a watery world of look-alike hollow rubber frogs, "Furbit the Frog" (what a name!) is a refreshingly individual amphibian. Many other hollow rubber frogs you see out there today look a lot like each other, and perhaps Furbit does too.... until you get to its legs! It's two legs are soft supple strips of rabbit fur. Furbit's legs ripple and flutter in a manner that synthetic rubber or plastic legs never will.

The long soft thin rabbit fur legs flutter and shudder, wriggling in an S-like movement of the two tails. When you move Furbit in short stops and starts, the many individual hair fibers puff out separately and then pull in tight again, like a breathing action. Nothing artificial even comes close.

Furbit has a molded-in belly weight and weighs 5/8 ounce. As if its rabbit fur legs weren't unique enough, Furbit also comes with a ball bearing swivel and Colorado spinner blade attached beneath it. The Colorado blade adds flash, vibration and best of all, the small blade causes Furbit the Frog's entire body to tremble uncontrollably due to the blade's vibration.

Matt, Chinami and Tony Paino of Optimum win ICAST Best Soft Lure of 2006 Award for new Furbit Series

Furbit sits high on the water. When you twitch it, Furbit has a nervous, nose-twitching action that is most lifelike. Even when paused, any slight ripple or chop on the water causes Furbit to bob back and forth. That causes the spinner blade to flash and wobble which is a natural attraction. You'll attract a lot of panfish that like to take pecks at the spinner blade and at the legs. Not only do you have Furbit as the main course for a hungry bass, but the dangling, flashing spinner blade helps gather panfish schools around the frog.

Do you see small panfish swirls underneath or around your frog? Do you see the bait tick or shift sideways from panfish tugging at it? All this is good! It means a big bass may be under your bait, under the panfish, tensed up and ready to pounce when next you move Furbit. Just twitch it slightly - and expect an explosion as Furbit gets plowed by a big bass.

They say a picture is worth a thousand words, so a video must be worth a bazillion. Click below to watch:

1. Video: Furbit the Fog's Shivering Escape

2. Video: Stop-and-Go Retrieve

3. Video: Side-to-Side Walking with Furbit

4. Video: Mat Hopping with Furbit the Frog

Note: Set the video screen size to a smaller size to see a sharper picture - and keep your eye on the whipping rabbit hair legs in the videos. They're deadly!