Lucky Craft LVR D-7 ~ Lipless Crankbait

Model: LVR D-7
Type: Sinking, Rattling
Weight: 1/2 oz (14g)
Length: 2-3/4" (70mm)
Factory Hooks: Two #4 VMC Black Nickel
Depth: Approx. 3-5 feet

The D-7 is the most popular model in Lucky Craft's LVR series. If you were going to use just two Lucky Craft lipless models, the LVR D-7 and the LV-500 (in the LV series) would make the ideal duo.

The design of the LVR D-7 is thinner and to me, the LVR D-7 tends to ride higher with a little less vibration and less chatter than usual. I'm not saying it doesn't chatter a lot, but it is 'less loud' than other popular brands. It's most useful for me in shallow situations, when I want to keep a rattlebait high, or where I want to rattle through snaggy cover that grabs and snags other rattlebaits way too often, the LVR D-7 gets the nod.

Most all lipless cranks sink. However a D-7 may actually rise for the first few feet and first few seconds of a retrieve, even breaking the surface before it will start to hunker back down to its normal underwater running depth. You may wonder why this initial rise may be desirable? Good question. It's beneficial when fishing areas of submerged weed clumps, scattered underwater brush or irregular rock beds, stump fields and so on. A lipless crank that initially rises up and over snags at the start of a retrieve provides a presentation advantage when fishing snaggy cover. It gives you - and the lure - a chance to start clean and thereby gain control over the retrieve without immediately getting snagged in dense cover (as often happens) during the critical first few seconds.

Lucky Craft Crankbait Color Considerations

Lucky Craft is legendary for it's artful, natural baitfish colors. You won't see a lot of red throat splashes, red eyes or other gaudy lipstick. They're not known for their bright chartreuse-based, fire tiger or other bold color patterns.

Where Lucky Craft lures excel, what they do better than other vendors, are complex yet natural finishes. Along those lines, the four most popular colors across most every Lucky Craft product model are:

1. Chartreuse Shad (color #250) is said to be 'the' most popular Lucky Craft color. If you had to limit yourself to just one color, Chartreuse Shad is it.

2. Ghost Minnow (color #238) is considered the most popular clear water color in the Lucky Craft line-up.

3. Aurora Black (color #052) is flashy, yes, but not nearly as flashy as MS American Shad. Aurora Black is much more subdued and subtle.

4. MS American Shad (color #270) is a high flash color for when fish want a lot of flash in a lure. It's one of Lucky Craft's (or any other vendor's) most beautiful colors. It is truly a special experience to fish with it. The 'MS' means 'Magic Scales'.

MS Herring (color #254) is another of the most beautiful of all Lucky Craft colors. It is similar to MS American Shad in that they are both high flash colors. However, MS Herring does not come in every crankbait model. It is not available in the LV-200, LV-300 or LV-500. It is available in the LVR D-7 and LVR D-10.

Mad Craw (color #286) and Spring Craw (color #070) are quite popular colors for lipped crankbaits and lipless too.

Lucky Craft LVR D-7 ~ Lipless ~ Ghost Minnow

Lucky Craft LVR D-7 ~ Lipless ~ MS Herring

Lucky Craft LVR D-7 ~ Lipless ~ Chartreuse Shad

Lucky Craft LVR D-7 ~ Lipless ~ MS American Shad