New ~CRANKBAIT COLORS~ added to the store

1/2 oz Lipless Crankbait ~ Natural Shad

1/2 oz Deep Crankbait ~ Black White Pearl

1/2 oz Deep Crankbait ~ Chartreuse White Pearl

1/2 oz Deep Crankbait ~ Black Chartreuse

Black Chartreuse Color. This is a classic color. It has a solid black dorsal swatch over black fishnet shoulders. The shoulders are dusted with fine silver glitter, fading to a rich chartreuse sides and belly. The nice part about the thin orange belly swatch is that it does not run from nose to tail. The orange belly swatch is only where the belly treble would lay back against the belly. This creates more of a strike focus for the fish to target the ripe orange belly and therefore the belly treble. The visually-dominant black side puffs also pull the fish eye's focal point (and therefore the strike) toward the belly treble area.

1/2 oz Deep Crankbait ~ Scared Shad

Scared Shad Color. It has a slim black stripe on top of its back, gray shoulders, plus a vibrant pink lateral blush and pearly white belly. The entire body has a rich, shiny hologram sparkle glitter topcoat for the ultimate life-like sheen.

The black top stripe is slender and appears to squiggle and squirm as the crankbait rolls side-to-side. The hyperactive visual quiver of the black stripe becomes an exciting strike inducement for a fish. Many other crankbaits have wide black backs, but lack the slim black line that is the hyperactive squiggling strike enticer on the Scared Shad.

This black stripe is a natural color phenomenon that highly-excited shad display at times. Usually it occurs at moments during the spring spawning run and again during the fall false spawn when shad again run shallow and become vulnerable, shad may exhibit this black back stripe color. The black stripe may be a spawning cue or it may be a fear reaction or simply the result of high activity and excitement within the shad school. It could be a signal to school more tightly. When shad are emitting this black stripe, a tightly-clustered school can look like a black cloud or ominous dark black shadow moving through the water. I have no idea why shad show this black stripe at times, but it is usually when they are active, moving quickly in risky shallow areas where they are vulnerable to being eaten.

The bright pink side stripes of the Scared Shad color reinforce the illusion of a baitfish that is "flushing" or excited and emitting vibrant color signals.